Board member: 2026-present

Jonathan Rigby brings over 25 years of experience across international sport, commercial strategy, and brand development. 

Since 2022, Jonathan has worked as a strategy advisor to CEOs and Boards across a variety of established and emerging sports. His recent projects include advising England Athletics on community and commercial modernization, designing a live-data commercialization strategy for the FIA, leading sponsorship valuation and market engagement for Burghley Horse Trials, and providing marketing support for Sheffield United FC during an ownership transition. 

From 2020 to 2022, he served as Commercial & Marketing Director for the inaugural UCI Cycling World Championships, securing Lidl as headline sponsor and working closely with international, national, and government partners to establish a new multi-discipline global event model. At British Cycling from 2017–2020, he managed the £8m-per-year HSBC UK partnership, delivered major participation and membership growth programs, negotiated broadcast agreements with BBC, ITV, and Eurosport, and launched Britain’s first televised eRacing National Championships. From 2010 to 2015, Jonathan served as Head of Marketing at Manchester United, overseeing more than 45 global partners including Chevrolet, Adidas, Nike, Aon, DHL, Pepsi, and Unilever, more than doubling the club’s commercial revenue. 

He began his career in the advertising and creative industries with firms such as Interpublic and AMV BBDO, building a foundation in brand strategy, partnerships, and audience engagement. He has a BA (Hons) in Marketing from the University of Stirling and currently lives with his family near Manchester in the UK.