Patrick Alexander is a senior commercial and marketing leader with more than 20 years of experience across international sport, media, sponsorship, and participation events.

He has held senior commercial and marketing roles across rights holders, agencies, charities, and media organisations, specialising in partnership development, audience growth, brand strategy, and revenue generation.

Most recently, Patrick served as Marketing & Commercial Director at 247 Group, where he led sponsorship, advertising, affiliate, and branded content partnerships across leading endurance sport media platforms including TRI247 and RUN247.

Prior to this, Patrick spent more than seven years at Sports Information Services (SIS), leading integrated marketing, CRM, digital transformation, and international go-to-market activity across global regulated markets.

Patrick’s wider career includes roles with IRONMAN, BBC Children in Need, and Fuse Sport, delivering commercial partnerships, participation growth, and sponsorship activation campaigns across international sport and entertainment properties.

Patrick joined the World Flying Disc Federation in 2026 to support the federation’s commercial growth and global marketing development. He lives in Nottingham, United Kingdom, with his family.